Let’s make it happen
Branding
Brands used to have a logo, now they have a personality. A true brand strategy encompasses everything that your customers experience, right down to your purpose. This goes beyond visible assets like logos, colours, and website design.
Benefits of Brand Strategy
1 . To understand your audience. Strong brands are relevant, and connect to the needs and emotions of consumers. We can help.
2 . To Create a strong brand. Build an irresistible brand that will give you a competitive advantage, with our unique frameworks and tools
3. To Deliver a consistent brand experience. Every touchpoint should be aligned to a consistent ambition, and your brand should resonate with customers and employees.
4. To Measure results and stay focused on the strategic elements that deliver growth. AA helps you assess brand impact against the right KPIs.
Services
Visual Identity | Vision & Mission | Brand Values | Unique Selling Propositions | Customer Journey Mapping | Brand Manifestos | Copywriting | Business Wide Brand Alignment | Style Guides | Asset Design
Marketing
Brands used to tell, now they need to show.
We at African Ambition know that awareness and conversion are the only two pieces of the Marketing puzzle. Marketing is also about curating a beautiful, satisfying and memorable customer experience from the first touchpoint through the entire lifecycle of your customer journey, generating repeat business, genuine referrals, conversations, and passionate fans.
This involves listening to your customers, identifying and understanding their deeper needs and behaviour, and making sure your brand is occupying an important place in their hearts and minds. Our approach delivers marketing strategies that help our clients reach and exceed their identified business objectives.
Contact us for an initial consultation about how we can elevate and amplify your brand and align your marketing with your business goals.
Services
Website design + dev | Digital Marketing | Copywriting | Social Media Management | Content Creation | Media Buying | Print Advertising | Content Marketing | Photography | Videography | Email Marketing | Lead Generation | Concepting and Ideating | Customized calendars | Signage |
Corporate gifting | Stationery | Invitations | Brochures | Newsletters | Product Packaging | Marketing Strategy
PUBLIC RELATIONS
Brands used to have customers, now they have communities.
AA uses the power of storytelling to drive your narrative through integrated channels including traditional media, social media and influencers.
Services
PR strategy | media relations | content and social strategy development |ambassador and influencer engagement | creative concepting for long and short form videos | shoot management | sponsorship and partnership management
We see Opportunities for you.
To grow sustainably, you need to have a clear view of the changing marketplace. You also need to nurture a consistent, powerful and emotional connection between your brand and its audiences. We help you plan and activate your brand’s growth strategy, monitoring and optimizing your performance. We also show you the who, what, where, when and why of demand, reframing your view of the evolving market, directing your strategy and informing your tactics.
Take a trip to AA and be inspired.